From Dialogue to Policy: Advancing Community Centered Communication in Morocco
On December 20, 2025, the Moroccan Association for Family Planning (AMPF) convened its staff and community partners in Marrakech for an interactive workshop dedicated to one clear objective: building a communication policy that genuinely reflects its values and the lived realities of the communities it serves.
Developed in close collaboration with the International Planned Parenthood Federation – Arab World Regional Office (IPPF AWRO), the policy embeds community centered, rights based, and safeguarding principles throughout its structure. The goal was not simply to draft a document, but to create practical guidance ensuring that all messaging, visuals, language, and outreach efforts are ethical, inclusive, confidential, and grounded in a “do no harm” approach while remaining attentive to Morocco’s social and legal context.
What set this initiative apart was the diversity of voices shaping it. Alongside AMPF staff, community activists including Moroccan members of the Alliance for Diversity and Inclusion (ADI) actively contributed to discussions. ADI, supported regionally by IPPF AWRO, works across the Arab region to advance diversity, inclusion, human rights, and sexual and reproductive health and rights (SRHR). Their engagement ensured that the policy reflects lived experiences, not only institutional perspectives.
Through structured group work and open dialogue, participants examined key issues such as gender sensitive language, respectful and no stereotypical visual representation, informed consent, confidentiality safeguards, and risk mitigation. The result was a policy that emerged collectively shaped by reflection, dialogue, and shared ownership.
With this milestone, AMPF becomes the first Member Association in the region to adopt a comprehensive, community centered communication policy that positions communities as equal partners in defining how they are represented and engaged. The policy was formally reviewed, validated, and endorsed at the close of the workshop marking a collective commitment to implementation.
Beyond the document itself, the process strengthened collaboration between AMPF and ADI and laid the foundation for more inclusive programming and policy development moving forward. AMPF plans to adapt and replicate similar frameworks for other communities who may face stigma, marginalization, or barriers in accessing services.
To ensure accountability and relevance, the policy will undergo review every two years with the meaningful participation of community representatives.
This milestone reinforces ethical communication standards within AMPF and signals a broader regional shift toward safer, more dignified, and nondiscriminatory engagement with vulnerable communities.
